Pamphlet-ing

 I love Canva, but I also hate Canva. I utilized the program to design 2 potential flyer/pamphlets for the "cult" in the opening, and why the HECK did they have to come out so good? So now I'm tasked with choosing one, and saying goodbye to the other forever :( Come along with me as I try to decide which one I like more.

So right off the bat, there is an obvious difference in the two flyers . The first one, we'll call it "mono", is far less colorful and vibrant than the second one, we'll call it "purple". Mono is far more moody and less warm and inviting than Purple. It's almost sinister and discomforting. Purple kinda feels like it could be an invitation to a karaoke night at a bar, and that's not quite the vibe I'm going for. Additionally, the Mono emphasizes the church, which is a key aspect of the film and tells the viewer everything that we need them to know. The dad is planning to move to a Christian retreat in a far away, remote area. Purple does not do this as effectively as Mono.

While I think the flyer should serve to provide context, I think it should also importantly provide some subtle foreshadowing and establish tone. Mono excels in this aspect as well, as the monochromatic look helps establish a bleak tone early on, and the small size of the church helps to foreshadow Belle's eventual separation from Christianity.

With this in mind, I think it's pretty clear which one to choose. While Purple looks nice and does it's job, I feel that Mono is just so much better and would fit in almost perfectly with the opening, providing much needed context and also establishing tone. Thank you Canva.