Today, in class we were tasked with researching 3 social media pages that would reflect the social media page we would end up creating for our own portfolio project, so me and Alejandro decided to go in different directions. He'd research comedy short film social media pages while I'd research thriller short film social media pages and we'd share our findings to create the ultimate thriller-comedy social media page synergy.
Media text: Crash Site (@crashsiteshort)
Social media tool: Instagram
Description of types of posts: Posts typically highlight milestones the film reached after its release, and audience reactions to the post via YouTube comments. 2 brief trailers and teasers were incorporated, appealing to the unique sci-fi aspects of the thriller production. Some attempts at behind the scenes process was included, but these were low effort and seemed to be posted for the sake of being posted rather than appealing to the audience's interests, like a picture of the characters on production day as opposed to behind the scenes video.
Description of how branding is developed (or not): This short film's Instagram marketing made it very clear what not to do when marketing my own film. To its advantage, renowned actor Steven Yeun starred in the production, meaning audiences would be naturally gravitated and the film did not require relentless, excessive marketing. The only posts working to develop any sort of branding are the trailers, and release date reveal. The release date reveal had stylized text that fit the color scheme and sci-fi styled branding of the piece itself, and the trailers each focus on separate aspects, one the thriller aspects and one the comedic aspects.
Analysis of how you will use this to develop your own social media presence: I will certainly incorporate teasers of the production, and an original element I can incorporate from Crash Site's social media is two teasers organized very differently from one another, one emphasizing the comedic nature of the film, and another emphasizing the thriller aspects to appeal to both ranges of my genre's target audience. I will also ensure, before making any post, if it works to either further develop my branding, or serves any other significant purpose that would market my film more effectively as opposed to posting for the sake of posting and entirely diminishing the creation of a cohesive brand within my production.
Media Text: Format (@formatthefilm)
Social Media Tool: Instagram
Description of Types of Posts: The very first post took place before any production had begun whatsoever, simply announcing that the film was in it's preproduction phase, giving a brief plot synopsis and introduction to the short film. As the creators grew farther into the production process, interview-format videos with actors and directors were used to reveal more about the content of the short film as well as the process used to bring it to life. Individual posts are designated to casting decisions for each major character, and any short film nominations were given their own individual postings. Only one real post was incorporated closer to the release date that functioned as a teaser, and worked to establish tone and mood as opposed to giving virtually anything away regarding the plot.
Description of how branding is developed (or not): The branding of this particular piece did not seem to become clear until the creators were clearly far along in the post-production process. Before a clear brand was evident, posts seemed kind of random and uninspired, focusing solely upon behind the scenes images. However, branding was eventually made super clear in the later half of their postings through a consistent color scheme, visual style, and text font. Most images on the cover of posts did not make it clear what exactly we as the audience are supposed to be looking at, but demonstrated a clear, consistent style and chilling mood that would intrigue a sci-fi thriller driven audience to want to watch the production.
Media text: Spoor (@spoorshortfilm)
Social media tool: Instagram
Description of types of posts: Jarring, uniquely framed shots from the film are set as standalone posts when announcing important information such as film festival announcements. Brief teasers that serve to establish an eerie tone through hollow sound design and abstract shots rather than outline the plot. Pictures of the cast and crewmembers at festivals after the films release. Some behind the scenes editing is included but not a lot of emphasis on the production process.
Description of how branding is developed (or not): Consistent color scheme across all posts and the repeated emphasis on jarring, outright odd shots creates a clear discomforting branding. The brand being developed is made so clear by the repetition of the orange, warm color scheme and chilling shots that the story is virtually irrelevant, and the audience of abstract psychological thriller lovers are intrigued by the consistency in branding alone.
Analysis of how you will use this to develop your own social media presence: This page served to show me just how important repetition and consistency are in the creation of a cohesively branded social media page. The other pages I researched made some attempt at developing branding, but this short film understood the vision it wished to reflect and embodied it within each post. Thus, me and Alejandro will decide on the vision we wish to reflect for our project before setting out on churning out different posts, as not only will this drive the social media page, but constantly having our branding in mind will help drive the overall look of our production as well to ensure branding is consistent across all 3 components of our project.
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