Postcard/Social Media production

So apparently there's other parts to this portfolio project beyond the short film and I have to do them, so in the past few days I've done a decent bit with respect to developing my postcard and social media branding/presence. 

First of all, for my postcard, remember that idea had...

Well upon further consideration, I've ultimately decided that it sucks. Why, do you ask? I feel it doesn't really serve as a creation of visual interest or even promote any sort of branding beyond the font, especially because of how dull the color scheme is.  So I decided I'll work towards creating a new one. As I'll discuss in a separate post, I've been messing around with some color grading in premiere pro, and this new scheme really emphasizes the blues and yellows within my piece so I feel the branding I should create should put emphasis on one of these two colors. Additionally, I talked in the past about my concern with postcards that spoil the whole thing, but for my piece I feel a postcard visual that avoids the central conflict would just turn out boring because - no offense to janitors- but it just would be hard to find something that would make the postcard something that serves as a source of generating interest among people I would hand it out to. Therefore, this shot below of once Bob first discovers the body would reveal there's some sort of dead body involved and create the visual interest I'm going for.

 

After all, the main conflict is separate than the 2 big plot twists, he's alive and the the whole ordeal was the teacher's wife's doing. We've also elected to make this yellow figure our logo. As I talked about in the past I've been considering making some design similar to this one below (minus the guitar), as it hints that there's a body involved to generate mystery. We made it yellow to uphold the consistency of our branding with the yellow caution sign serving as a key element of the film, and foreshadowing the climax. 

Thus, I've officially made my first teaser. I found this copyright free sound on YouTube and ultimately elected that it would be good for a teaser that emphasized the shocking and thrilling nature of the film. As I discussed in my social media research, a somewhat even emphasis on both the thriller and comedic aspects of the film in our marketing would best represent our genre, and for this teaser I opted to not really focus on the comedy behind it at all.

With Alejandro handling more of the marketing side of things and me handling post production, I figured I could best communicate my vision for the branding to him through the creation of this teaser.