Wednesday, December 18, 2024
Music Marketing Blog Post #2
Monday, December 9, 2024
Music Marketing Project Post #1
For this project, we split off into groups of 4-5 and were randomly assigned a genre. With this designated genre, we first researched and developed a case study including 2 record labels and 4-5 artists from both labels. With this research, the goal is to develop a successful music marketing campaign for a brand-new artist, including a campaign outline, a music video, marketing techniques, a distribution plan, and more.
In my group, I worked with four other students, and we were assigned the "country" genre. We decided to research Warner Records and Big Machine Label Group as our labels. Our artists included Kenny Chesney, Zach Bryan, and Blake Shelton from Warner Records, and Dolly Parton and Jackson Dean (who I researched) from Big Machine. In our research, we considered trends in marketing and distribution, as well as branding and social media presence.
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